Agenda

Tuesday, March 2

3 to 7 pm / Registration Open
6 to 7:30 pm / Welcome Reception

Wednesday, March 3

8:30 am
KEYNOTE PRESENTATIONS
The Future of Package Development and the Necessity of Connecting With Consumers
Peter Clarke, President and Founder, Product Ventures

Clarke’s keynote presentation will address the increasing challenges facing packaging designers today as store brands rise, and consumers search for simplicity in packaging, truth in advertising and careful spending with their discretionary dollars. Peter will offer his insights on many of the trends that will continue to change consumer buying patterns and how packaging design must respond to meet the 21st century needs.

A Top Brand Owner's Perspective: Packaging Development In A Changing Marketplace
Asad Hamid, Vice President, Global Packaging, Campbell Soup Co.

Asad Hamid's insightful and motivating keynote address will give a perspective from one of the world's most innovative global brand owner companies. Hear how package design and development has been altered and how the packaging community can best adapt to new and emerging approaches in today’s global economy.

10 am to 10:30 am / Networking Break

10:30 am
Consumer Drivers And Market Trends In Package Design And Development
The Shape Of Things To Come: Market Drivers And Trends That Will Influence Package Development
Ben Punchard, Research Manager, Euromonitor

Ben Punchard of Euromonitor, a leading international marketing research firm that analyzes over 300 consumer sectors in 80 countries, will present packaging data that combines regional, global and 600 in-country perspectives and will identify key consumer trends, marketplace issues and political affairs that influence the market. This presentation will offer a comprehensive look at the factors shaping the industry, current trends, and what future challenges and opportunities are ahead for the packaging sector.

Quenching The Thirst For Package Development: Pepsico’s Vision Of The Future
Denise Lefebvre, Director, Advanced Research, Beverages, PepsiCo
PepsiCo’s market-lapping stable of beverages–including Pepsi, Tropicana, and Gatorade brands-are also leaders in innovation and package development, incorporating a host of unique shapes, designs, and bottle attributes. Denise Lefebvre of PepsiCo will share some of the emerging consumer insights and research trends behind the company’s creative packaging and challenge the package development community to help satisfy its growing needs.

Packaging Insights: The Key Element For Successful Introductions
Jack Gordon, President, AcuPOLL Research, Inc.

Basing package structure and graphics on sound consumer insights is the only sure way to use this irreplaceable advertising medium. Jack Gordon, president of a leading new product, advertising and packaging research firm, will discuss how to find insights and how to make sure the insights support individual products, lines and brands.

12:15 – 1:30 pm / Lunch

1:30 pm
Maximizing Consumer Value While Minimizing Cost
Stuart Leslie, President, 4Sight Inc.

Stuart Leslie, an entrepreneurial industrial designer who has worked as a strategic partner with the world’s leading CPG companies, will discuss techniques for maximizing the profitability of a product line by providing greater consumer value while minimizing costs and enhancing sustainability. Recently launched products will be used to illustrate each of the techniques.

The Wireless Revolution: Scanning The Package And The New Design Opportunity
David Javitch, Vice President, Marketing, Scanbuy
Speaker TBA, DuPont
A discussion of one of the hottest new technologies on the market today: the use of cell phones to pick up tag readers from packages and download promotions, recipes, nutritional information, coupons, and more. Explore this new technology in a presentation from Scanbuy, working with leading CPG companies to use this technology, and its partner DuPont.

Converter Panel Discussion: Making The Case For Stepping Up Innovation In Package Development

Jay Billings, Ball Corp.

Will Burke, CEO & Chief Change Officer, Brand Engine
Connie Sivillo, Director, Consumer Packaging Marketing Group, Sonoco
Jeff Kellar, President, Hexacomb Division, Pregis

3:15 to 3:45 pm / Networking Break

3:45 pm
The Prototyping Paradigm: Using Color And Style To Build A Package Design From The Modeling Stage To Launch
Mike Spielman, Executive Vice President, Comp 24
Jon Dinapoli, Creative Director, Coty Prestige
Comp 24, a leading package prototyping and modeling company, and Coty have worked together on several projects to build a package that offered both excitement and glamour appeal while also appealing to consumer needs. The companies will walk attendees through the package development of a new product that included Sarah Jessica Parker as a celebrity endorser, and used both the right package design elements and the need for excitement on the shelf.

Technology Introduction!
Tracking The Consumer: The ‘User Centric’ Model And The Future Of Consumer Research
Gavin Lew, Managing Director, User Centric
Aga Bojko, Associate Director, User Centric
Understand emerging, groundbreaking technology from a leading consumer research company that offers a modern perspective and new technologies on conducting research and learning exactly what the consumer will buy. User Centric will explain its unique approach to eye tracking and design research for specific packaging features and provide actual case studies of user research methods that make packages more attractive, informative and engaging.

Greening, Youthing, And Connecting: A Recipe Of How To Succeed In Package Design With A New Generation Of Consumers
Robb Ziegler, President, Brandimation
Every couple of generations, cyclical shifts in socioeconomic conditions and human values lead to self-reorganization of consumer attitudes, perspectives, and buying behavior. Such historical tipping points present significant non-traditional growth opportunities. Robb Ziegler of Brandimation will explore the dynamic evolution of culture and industry, how it affects new product development processes, and how values-based disruption creates market leaders in pivotal transition periods—times like we’re experiencing now.

5:30 pm / Conference Breaks

5:30 to 7:30 pm / The Brand Owners’ Resource Expo and Reception

Thursday, March 4

8:30 am
New Package Introduction!
From Concept to Shelf: Identifying A 'Method-ical' Process To Take A Package From Ideation to The Store"
Rudi Becker, Director of Packaging, Method

Method has been among the cutting-edge name brands in package design for personal and home care for much of this decade, dictating much of the new, attention-grabbing packaging on today's store shelves with its visionary approach to household products. In an exclusive presentation to the Package Design audience, Method packaging manager Rudi Becker will explain the complete package design process behind the introduction of a new product that could revolutionaize a market category and is hitting store shelves this spring. Rudi will explore how Method took the initial germ of an idea into the conceptual stage and the trials and tribulations behind getting it to the store shelf. Along the way, he will explain such areas as gathering consumer insights and working collaboratively in an open, cyclical process. Gain an exclusive, insider perspective from a brand owner on the package development process behind the launch of what could be a "category changing" new product.

Analyzing The Total Effectiveness Of Packaging As Part Of Your Marketing Mix In Challenging Economic Times"
Russ Napolitano, Vice President, Business Development and Brand Strategy, Wallace Church

Increased time and cost efficiencies have become routine strategies for anyone having a role in the manufacturing and marketing of products. In these challenging economic times, your package can be your hero. Can you think of any other vehicle that makes an immediate first impression and engages your consumers 24/7? And, what you may not realize, packaging is one of the most cost efficient tools in the marketing mix, providing a significant return on investment (ROI).

New Designer Tools!
The Emerging Use Of 3d Visuals And Its Impact On Shrink Sleeve Packaging Design
Kris Van Bael, Product Manager – 3D & Visualization, EskoArtwork
The design of shrink sleeve packaging presents a number of challenges. Artwork designers struggle to express ideas for a curved surface on a flat canvas. The result can be ambiguous artwork that leaves prepress professionals guessing about the designer’s intent. To shorten lead times and make the design and production processes more efficient, EskoArtwork is introducing new tools for designers and prepress professionals to quickly test, analyze and communicate with 3D visuals, eliminating the need for expensive, time-consuming physical test runs.

10:15 to 10:45 am / Networking Break

10:45 am
Consumers And Design: The Perfect Ingredients For Packaging Innovation
Ronald de Vlam, Founding Partner, Webb Scarlett de Vlam
Consumers, according to a recent article in The Economist, are refusing to pay for minor alterations such as scent variants or line extensions, but they will pay more for significant innovations. Packaging innovation is sometimes seen as the Holy Grail by some companies. It is often a very attainable criteria as long as clients trust and invest in the design process. In this presentation, de Vlam, a founding partner of a leading North American design firm, will offer an overview of how the design process should work, the benefits of C-R-A-M™-ing upfront, and consumer insight tools that unearth unmet consumer needs and inspire and inform rich and robust design explorations. De Vlam will also share examples where simple solutions can provide breakthrough innovations and how good, open dialogue across the functions can help expedite speed to market.

ACTing Sustainably in Package Design & Development
Marc Goldenberg, Vice President, NextLife
Jim Scott, Senior Packaging Advisor, NextLife
Major Retailers and environmental groups are introducing new sustainability standards that will require those involved in package design and development to factor these into their process. Businesses will be held more accountable to substantiate their claims as more than a marketing ploy. In this presentation, Jim Scott and Marc Goldenberg will show how NextLife can provide a packaging supply chain that is accountable, credible, and transparent.

Noon / Conference Adjourns

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